A Consultant Who
Actually Does the Work

27 Years of Turning Clicks Into Customers

I built my first website in the late 1990s. It was terrible — table-based layout, animated GIFs, a hit counter at the bottom. But it worked, and it got me hooked on the intersection of technology and business outcomes.

Over the past 27 years I've built more than 320 websites across every sector imaginable — SME brochure sites, national franchise networks, internal procurement portals, WooCommerce stores, and custom dynamic systems. I've also managed Google Ads campaigns, built SEO strategies, and acted as a Fractional CMO for businesses that needed senior digital direction without the cost of a full-time hire.

I'm based in Lancashire but work with clients across the UK. What hasn't changed in 27 years is the approach: understand the business, build or run whatever actually solves the problem, and be honest when something isn't working.

No account managers. No juniors. When you work with me, you get me.

Why "Associates" — and What That Means for You

I am a member of the National Business Advisory Board, where I serve as Chair of the Northern Group — covering Liverpool, Manchester, Leeds, Hull, and up to the Scottish Borders. I hold the role of Digital Advisor and am currently the only board member with a digital marketing skills matrix.

That gives you access to a peer network of professionals across finance, business growth, turnaround consultancy, strategy, and innovation — people I know directly and can bring into the conversation if your business needs go beyond digital marketing.

Through my working relationship with Lucky 6, I also have direct access to videographers, photographers, and social media specialists. If a project needs brand video, professional photography, or a content strategy that runs deeper than written copy, that capability is available — without you having to brief a separate supplier from scratch.