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Why Your Google Ads Aren’t Working (And How to Fix Them)

Why Your Google Ads Aren’t Working (And How to Fix Them)

by Chris Taplin | Apr 12, 2026 | PPC

Why Your Google Ads Aren’t Working (And How to Fix Them) Google Ads can be one of the most effective tools in a small business’s marketing arsenal — or it can quietly drain your bank account every month with nothing to show for it. In my experience working...
Why Your WordPress Site Isn’t Ranking (The Real Reasons Most UK SMEs Get This Wrong)

Why Your WordPress Site Isn’t Ranking (The Real Reasons Most UK SMEs Get This Wrong)

by Chris Taplin | Mar 12, 2026 | SEO

Why Your WordPress Site Isn’t Ranking (The Real Reasons Most UK SMEs Get This Wrong) There’s a gap that exists in almost every SME I work with, and it looks like this: the business owner spent good money on a website, it launched, everyone agreed it looked...
WooCommerce vs Shopify: Which Is Right for Your UK Business in 2025?

WooCommerce vs Shopify: Which Is Right for Your UK Business in 2025?

by Chris Taplin | Feb 12, 2026 | WordPress

WooCommerce vs Shopify: Which Is Right for Your UK Business in 2025? If you’re setting up an online shop, you’ve probably already hit this question. WooCommerce or Shopify? Both will let you sell things online. But they’re fundamentally different...
Why Your WordPress Site Is Slow (And 7 Fixes That Actually Work)

Why Your WordPress Site Is Slow (And 7 Fixes That Actually Work)

by Chris Taplin | Jan 12, 2026 | WordPress

Why Your WordPress Site Is Slow (And 7 Fixes That Actually Work) A slow website isn’t just annoying — it’s costing you customers and rankings. Google uses Core Web Vitals as a ranking factor, and research consistently shows that every second of additional...
Why UK SMEs Need a Digital Marketing Retainer — Not Just a One-Off Website

Why UK SMEs Need a Digital Marketing Retainer — Not Just a One-Off Website

by Chris Taplin | Dec 12, 2025 | Digital Strategy

Why UK SMEs Need a Digital Marketing Retainer — Not Just a One-Off Website The most common version of this conversation goes like this: a business owner spent three to eight thousand pounds on a new website two years ago. It looked great at launch. And it has...
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Lancashire-based digital marketing consultant and National Business Advisory Board Digital Chair — helping UK businesses grow online for 27+ years.

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