by Chris Taplin | Jun 12, 2026 | PPC
How Much Should a UK Small Business Actually Spend on Google Ads? It’s the first question almost every client asks me, and the honest answer is: it depends. But that’s not a cop-out — it’s because most people are asking the question backwards. The...
by Chris Taplin | Jun 12, 2026 | PPC
Google Ads vs SEO: Which Should Your Business Invest in First? Every SME owner asking this question deserves a straight answer. The frustrating truth is that the right answer genuinely depends on your situation — but I can give you a clear framework to work it out....
by Chris Taplin | Apr 12, 2026 | PPC
Why Your Google Ads Aren’t Working (And How to Fix Them) Google Ads can be one of the most effective tools in a small business’s marketing arsenal — or it can quietly drain your bank account every month with nothing to show for it. In my experience working...
